Idea Beetle
Those ideas really stink!
Here’s a little tool for you and all your “Big Ideas.” Using the shape of a beetle and its six legs, write the name of the concept or idea at the head/top and then fill in the description for the body/bottom to form the head and body of the beetle. Next, answer the questions for each leg as you go around the beetle:
a) Is the concept of the idea simple?
b) Is the idea unexpected?
c) Is the idea concrete? Can you visualize it in your head?
d) Is the idea credible, and is there enough detail?
e) Is the idea emotional? What does it make people feel?
f) Is there a story? How do you tell others about the idea?
You might think you have a really good idea, but by evaluating it against a set of established questions, you can quickly test its robustness.
Give it a try! The worst that could happen is that you feed the beetle another rotten idea.
Idea totally stolen from:
https://pipdecks.com/pages/idea-beetle
Origin: BBC, 2013 / Chip & Dan Heath, 2007
